#Yelp survey professional

You’ll also come away understanding which direction the wind is blowing in terms of consumers’ preferences for star rating, review responses, and how recent reviews need to be in order to impact decision-making. Throughout the twenty questions explored in this survey, we’ll cover everything you’ll need to make a strong case for online review management, be it for the purpose of building a loyal customer base, improving your online visibility, or both! Just look out for Ben’s Takes to get his expert opinion! Customer Review Trends 2022īusiness reviews can be an incredibly useful tool for attracting new customers, not only through the psychological effect they have on the reader, but by boosting local rankings so that businesses are more likely to show up for searching consumers.

#Yelp survey professional

Throughout the survey, we’ll be hearing from local SEO professional and Google Business Profile Diamond Product Expert, Steady Demand‘s Ben Fisher, to get his learned take on the results of the survey. This is to see if the reputation of the main review sites is as clean as they’d like to think it is. While 2020’s survey saw a big focus on how Covid impacted consumer behavior towards reading and writing reviews, this time we’ve asked more questions around fake reviews.

Since its inception in 2010, the report has aimed to help local businesses, consumers, and marketers understand the impact customer reviews can have on consumers, and see which trends change each year. Only 7% of consumers say they're 'not at all' suspicious of reviews on Facebook.Įvery year, the Local Consumer Review Survey explores the ways in which consumers use online reviews to choose, trust, and understand businesses offering services in their local area. The top sources of fake reviews, according to consumers: 1) Amazon 2) Google 3) Facebook. That's down from 14% in 2020.Ħ2% believe they've seen a fake review for a local business in the past year. In 2021, just 3% said they would consider using a business with an average star rating of two or fewer stars. The amount of people who only pay attention to reviews left in the previous two weeks has dropped from 50% to 22%. In 2021, 81% did, but the year before that, just 63% did. More consumers use Google to evaluate local businesses than ever before. In 2021, 77% 'always' or 'regularly' read them when browsing for local businesses (up from 60% in 2020).Ħ7% will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience.Ĩ9% of consumers are 'highly' or 'fairly' likely to use a business that responds to all of its online reviews.ĥ7% say they would be 'not very' or 'not at all' likely to use a business that doesn't respond to reviews at all. More consumers are reading online reviews than ever before.